When Google rolled out AdWords expanded PPC text ads, we immediately recognized the importance of using the expanded ad space strategically.
And one strategy you might consider is using the extra space to qualify your B2B clicks.
Now you might argue that you’re already qualifying your B2B clicks via your choice of keyword—and that’s true. However, most often, keywords alone aren’t enough. You’ll still end up with lots of clicks that don’t convert.
Fortunately, the additional space of expanded text ads gives you the room to get more specific on whom you’re targeting.