As a PPC agency, we’re accustomed to working with all kinds clients, from small family owned businesses to much, much larger international businesses. The biggest challenge for us, and for any PPC agency, is keeping on top of the very largest of these accounts. Some of them run hundreds of campaigns and, if you don’t know what you’re doing, these accounts can quickly get away from you.
In a recent blog post, I talked about some of the tools and strategies we use to manage these “monster” PPC accounts.
Only after that post went live did I realize I’d left out one of the most effective tools we use for keeping big accounts under control.
And that tool is AdWords labels.