PPC Blog: New Discovery In AdWords: Subscribe Form Ad Format

UPDATE: Sep 26th: I spotted another one!

Click To Enlarge

UPDATE: Sep 19th: I filled out the form and have been contacted by the company’s sales person. Even if this is an old extension, it’s giving this company an nice edge against their competitors.

New AdWords Ad Format?

Although I haven’t seen any announcements in the Ad Innovations or AdWords blog, I stumbled onto this new ad format. What is it? A new subscribe form ad?

Anybody else notice this?

You saw it here first!

Filed under: Ad Formats


  • According to Google it’s called the “Communication Extension” and it’s in beta. The beta is closed (writing this on 2/15/12) and they expect it to come out of beta “sooner rather than later” for what that’s worth.

  • Pauline Jakober

    Thanks, Jonathan!

  • Any word when Google will release this from beta, would love to test it.

  • Pauline Jakober

    I haven’t seen anything announced yet.

  • Natasha

    After someone submits their email address to subscribe, how do you transfer this data to your email platform?

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