PPC Advertising for Universities: What You Need to Know

Over the years, Group Twenty Seven has run PPC advertising campaigns on behalf of several institutions of higher learning. And along the way, we’ve been schooled in the right way (and the wrong way!) of running paid search campaigns in the education vertical.

Whether you’re an in house marketer at a university, college or other education institution—or a PPC marketing agency working on their behalf—you’ll want to check out the many “dos” and “don’ts” of PPC advertising for universities, as detailed in my recent column in Search Engine Land.

PPC advertising for universities

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“We couldn’t be more pleased with the services Group Twenty Seven has provided. We started working with them in 2011. I spent some time talking to Pauline Jakober about what I wanted to accomplish, and provided her some of the keywords I thought were important, based on what we have seen in the past. Since working with Group Twenty Seven, our revenue has doubled when I compare the same months from the previous year. Since we have made no other changes to our business, I can only attribute this to the work that Group Twenty Seven has done for us.

For most of the past 7 years, we have managed pay per click for our business in-house. I did use the services of another pay per click manager for about 6 months 2 years ago. At that time, there was only a slight increase in gross revenue. So I took pay per click management back in-house.

The biggest thing I’ve learned is you get what you pay for! For years, I thought I couldn’t afford a pay per click manager. My only regret is that I didn’t find Group Twenty Seven earlier.”

Beth Engel, CEO, Engraved Stones Direct

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