PPC Blog: naming conventions

Tips for Keeping That Monster PPC Account Under Control

In childhood, monsters are something to fear. But if you grow up to be a PPC manager, you’ll come to LOVE monster accounts. You know the kind—accounts with hundreds of campaigns that, if not managed carefully, will take over the Empire State Building and eat Tokyo for breakfast.

But with a few controls in place, you can tame that PPC monster and produce some amazing results.

At Group Twenty Seven, we have two simple suggestions for keeping monster accounts from going rogue: Campaign naming conventions and campaign roadmaps.

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“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I have and will continue to refer the talented Group Twenty Seven!”

Matt Grimm, Ecommerce Director at Red Star Traders

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