In childhood, monsters are something to fear. But if you grow up to be a PPC manager, you’ll come to LOVE monster accounts. You know the kind—accounts with hundreds of campaigns that, if not managed carefully, will take over the Empire State Building and eat Tokyo for breakfast.
But with a few controls in place, you can tame that PPC monster and produce some amazing results.
At Group Twenty Seven, we have two simple suggestions for keeping monster accounts from going rogue: Campaign naming conventions and campaign roadmaps.