When we land new clients, it’s not unusual for them to want to rush through PPC implementation. Often, they’ll have a big promotion or event coming up, and they need to get their campaigns live as soon as possible.
We understand this, of course. And we do everything we can to move things along quickly.
But at the same time, some problems are inherent in rushing into PPC too quickly. And these problems can impact not only your immediate results, but also cast a shadow over future results as well.
In this post, I outline the top three problems that can result from rushing into PPC.