PPC Blog: Three PPC Scare Tactics to Send You Running for the Hills

If you’re like most business owners or marketing managers, your email inbox is overflowing with unsolicited offers.

And among the deals on pseudo-designer handbags and long lost “relatives” wanting to will you their fortune (upon receipt of a small deposit), you may have also received unsolicited emails from PPC agencies.

While some of these emails may be professional and legitimate, others rely on fear-based tactics to win your business. And that’s not only problematic, it’s also unethical.

So what should you look for in these unsolicited emails (and occasional phone calls) to separate PPC scam artists from professionals you can trust?

In Pauline Jakober’s recent article in Search Engine Land, she details three tactics less-than-professional PPC agencies use to foster doubt and fear in unsuspecting business owners and marketing managers—tactics that should send you running for the hills.

PPC scare tactics

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“Dear Pauline:

I am writing to you to express my feelings towards the work you have done for Sunvent Industries and our Google Adwords and Microsoft adCenter Campaigns.

I wanted to let you know how impressed I am with your dedication and service to improving our PPC campaigns. Not only have you saved us a tremendous amount of money that would have been otherwise wasted, you have honed in on our keywords and campaigns in general making them so much more efficient.

The leads we now receive are almost all pertinent to what we actually manufacture here, rather than having call after call from potential customers that are not even looking for a product we carry. This has made it much easier for us to deal with phone calls and email inquiries as they are far more relevant. We are able to close more sales due to the fact that those that contact us are actually looking for a product we can provide to them.

Your tracking, dedication and reporting is extremely helpful to us. At times I feel that you are working only for us as you are so focused on our company’s success. This is greatly appreciated and I look forward to a continuing, long lasting relationship.”

Lori Joseph, President, Flood Solutions & Sunvent Industries

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