What SEM Tools Are PPC Pros Using?

Ask a PPC manager the secret to his/her success and at some point the topic of tools will come up.

Tools are critically important in PPC because they give us the data (and productivity improvements) we need to drive strategy and work efficiently.

Recently, Pauline Jakober was invited to speak at SMX East in New York and, as it happens, she was able to take in a session on this exact topic.

In her latest column in Search Engine Land, Pauline gives us a quick recap of the SMX session “Updating Your SEM Toolbox,” including a list of the PPC tools that speakers Brad Geddes, Sahil Jain and Daniel Gilbert recommend.

PPC toolbox