AdWords Dynamic Structured Snippets: Thumbs Up or Down?

by Pauline Jakober
April 30, 2015
PPC News

AdWords is constantly releasing new features — some of which we love — but this one has left us scratching our heads.

According to the latest announcement, AdWords is rolling out dynamic structured snippets, which automatically insert text into ads based on an algorithmic computation.

I don’t know about you, but we put way too much time into our ads to have some random text inserted; however, it’s still too soon to tell how this actually plays out and we have not seen an example yet — only one that Google gives here:

If you want to learn more about this update, head on over to my latest PPC column at Search Engine Watch for more.

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