End-to-End Ad Management Services
Our management style? Proactive listening and opportunity-finding, with seamless cross-platform alignment.
We believe in transparent, educational partnerships that deliver “aha moments” — helping you understand why certain tactics work while others don’t.
We actively listen to what’s happening in your world, and what you’re trying to achieve, so we can adapt our strategy accordingly.
Our clients say we’re unique because:
It’s all about you.
We are not platform-driven. We ask what’s right for your account, what’s right for your business, and what’s right for our clients at every step.
Hello, new. Let’s do this!
We are always exploring what’s new, actively working with our Google and Microsoft contacts to get our clients into beta tests and keep them at the forefront.
Seamless search & social
Everything we do applies to both paid search and paid social platforms, ensuring consistent strategy across your entire digital presence.
Constant evolution
Our strategy evolves daily, and is always based on your business. When something isn’t performing, we adjust quickly and keep moving forward together.
Relationships boost performance.
Relationships are our top priority; that’s how we truly excel as your advertising partner. When partnerships are strong, that’s when performance really takes off.
Clear, transparent communication.
We believe you should understand what we’re doing, and why we’re doing it, so you can make informed decisions about your advertising investment.
What our partnership looks like:
Foundational & Strategic Vision
- Messaging Roadmap Development – Strategic framework for all communications
- Audience Research & Building – Deep dive into your ideal customers
- Market Research – Competitive landscape and opportunity analysis
- Company Information Review – Understanding your unique value proposition
- Strategy Presentations – Clear roadmaps with actionable insights
- Performance & Budget Forecasting – Realistic projections per campaign
- Campaign Builds & Launches – Professional setup and deployment
- Initial Optimizations – Early performance improvements
- Comprehensive Reporting Setup – Both short and long-term success metrics
- Automated Safeguards – Account alerts, disapproval notifications, payment monitoring
Every client is different, so we customize our approach accordingly. Here’s a typical representation of our daily, weekly, monthly, quarterly, annual and ongoing involvement:
Daily Operations
- Performance Monitoring – Continuous account oversight
- Strategic Adjustments – Real-time optimization based on data
- Spend Pacing – Budget management and allocation oversight
Weekly Deliverables
- Keyword Negations – Preventing wasted spend on irrelevant searches
- Placement Exclusions – Ensuring ads appear in quality environments
- Rapid Communication – All questions answered within 24 hours
- Custom Deliverables – Board presentations, C-level reports, team onboarding materials
- Quick-Turnaround Analysis – Performance insights when you need them
Monthly Deep Dives
- Test & Learn Updates – Experimentation results and next steps
- Agency Rep Meetings – Leveraging insider insights and opportunities
- Platform Audits & Recommendations – Continuous improvement identification
- Detailed Custom Reporting – Comprehensive performance analysis
Quarterly Reviews
- Strategic Reporting – Big-picture performance and trend analysis
- Settings Audits – Ensuring optimal account configuration
Annual Planning
- Messaging Roadmap Updates – Evolving your communication strategy
- Complete Account Audits – Comprehensive performance review
- Ad Performance Analysis – Year-over-year insights and optimization
- Evergreen Product Presentations – Refreshing core offerings
- New Product Launch Support – Strategic rollout planning
Ongoing & Ad Hoc Support
- Continuous Testing – Always exploring new opportunities
- Asset Approvals – Creative and copy review process
- Messaging Updates – Keeping communications fresh and relevant
- Account Restructuring – Strategic reorganization when needed
- Landing Page Optimization – Ensuring conversion alignment
- Beta Program Access – Early adoption of new platform features
Ready for proactive ad program management and a winning partnership?
Let us show you the Group Twenty Seven difference.