Advertising with Google Ads in multiple countries may sound straightforward. After all, if you already have a Google Ads program in place for one country, how hard could it be to extend that program to other countries? It’s not as easy as you might think. And it can quickly …Read More
Do competitor ads impression on Google when you search for your own branded terms? If they do, your competitors are bidding on your branded terms in Google Ads. They do this even though they’re probably paying more per click (relative to their own brand name) and getting lower quality …Read More
Launching a new product or service is an exciting endeavour. You're proud of your creation and can’t wait to share it with the world. But gaining traction for your product via Google Ads isn’t always easy. If no one knows the name of this new product, what it is, …Read More
Some clients have a solid line of sight on how they measure the success of their Google Ads program. They have one well-defined goal in mind and measure everything against that goal. Most often, that one goal is to get more leads. But that’s not always the case. Sometimes, the …Read More
Product-focused, keyword-only campaigns are a common type of Google Ads campaign to implement. So, if you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” And for many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns …Read More
AI is impacting every aspect of Google, including SEO and Google Search advertising. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to …Read More
What does it mean when the change history in a Google Ads account shows the account hasn’t been touched in months… or even years? Does it mean your marketing team or Google Ads marketing agency is neglecting the account? Or does it mean that the account is performing so …Read More
AI and Google Ads has been a hot topic for the last year or so. Because the topic has been discussed so much, some people are under the impression that the Google Ads platform is nothing but AI. You can flick a switch, and your Google Ads program …Read More
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can use YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose …Read More
When we talk about Google Ads optimization, we usually talk about optimizations you can make within your Google Ads account. So, we cover topics such as what campaign types to test, what settings to use, how to segment audiences, and any other tips and strategies that will help …Read More
When working with a new client account recently, we discovered something that caused my heart to drop. We found a fake website that replicated my client’s website. The only real difference was the domain ended with “.cam” instead of “.com.” The scammers had even created Google ads to drive …Read More
When we work with new clients or audit the Google Ads accounts of prospective clients, we often find those accounts don’t have customer match lists, a.k.a. first-party data. As defined by Google, first-party data is “information you collect from your customers, site visitors, and app users during their …Read More
