Don’t Let Your Website Redesign Derail Your PPC Program

Is a website redesign good news for your PPC program? Well, yes and no.

It’s true that an updated, well-functioning website can give your PPC program a nice boost.

But it’s also true that the website redesign process can send your PPC program off the rails—at least temporarily.

In my recent article in Search Engine Land, I talk about where things can go wrong in website redesigns from a PPC perspective.

Because when you know where potential problems lie, you can take steps to avoid them when you can—and correct them quickly when you can’t.

website redesign and your PPC program

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“The Group Twenty Seven team is very data- and numbers-driven with a good understanding of AdWords. Pauline is a prompt and frequent communicator, which for me is an A item. And unlike many consultants, she will listen to you and work to understand your business.

Perhaps the biggest complement I can give Pauline is that she understands that my business is about making money. She is focused on using pay per click to improve our bottom line — not number of visits, not cost per click … but real “money in the bank” results.

Through the years, I have wasted a lot of money with 3rd party PPC companies with results ranging from poor to terrible. The time and money we have invested with Group Twenty Seven is time and money well spent.

I consider Pauline an extension of the Sign Art Etc team.”

Doug Ellenberger, President, Sign Art Etc

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