How to Walk Boldly into International PPC (Without Getting Lost)

No matter how much experience you have managing U.S.-based PPC accounts, when you take on an international account for the first time—either as a new client or global arm of an existing U.S. client—the experience is akin to landing on a new planet without a map or escape pod.

(Matt Damon, we feel your pain.)

So you have to step carefully. Because things you take for granted when managing U.S. PPC accounts, may not apply to international accounts.

Fortunately, Pauline Jakober describes some of the dos and don’ts of taking over an international PPC account in her most recent column in Search Engine Land. Check it out!

international PPC

Filed under: PPC Management


Ready to improve your PPC return?Contact us

“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”

Karen Cirrito, Market Development Manager, Cognex Corporation

More testimonials