PPC Advertising for Universities: What You Need to Know

Over the years, Group Twenty Seven has run PPC advertising campaigns on behalf of several institutions of higher learning. And along the way, we’ve been schooled in the right way (and the wrong way!) of running paid search campaigns in the education vertical.

Whether you’re an in house marketer at a university, college or other education institution—or a PPC marketing agency working on their behalf—you’ll want to check out the many “dos” and “don’ts” of PPC advertising for universities, as detailed in my recent column in Search Engine Land.

PPC advertising for universities

Filed under: Paid Search Strategy

Tagged:

Ready to improve your PPC return?Contact us

“We turned to Pauline Jakober and Group Twenty Seven when we realized that we could no longer manage our PPC campaigns. Not only did we cut our expenditures by more than half; but our leads were significantly more qualified and ready to engage with us. In addition, Pauline and her team are highly responsive and turn around data and recommendations with lightning speed!”

Lyn Chamberlin, Vice President for External Affairs, Vermont College of Fine Arts

More testimonials