Small AdWords Account Optimizations That Can Add Up

For many of us, summer is almost over (sigh.). You and your marketing team may already be looking ahead to a busy fall PPC season (especially if your business is in B2C).

But summer isn’t done yet. Don’t let the few remaining days and weeks go by without using the time to make a few adjustments to your AdWords account.

In my recent Search Engine Land column, I pointed out three ways to optimize your AdWords account this summer to get better results in the fall and the following year.

In isolation, none of these small changes will rocket your campaign performance forward. But together, they can add up to significant improvements.

AdWords account

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Group Twenty Seven was responsive to phone calls and emails, and went above and beyond the terms of the engagement, including spending a lot of time answering questions and explaining strategy and tactics.

I definitely recommend Group Twenty Seven for anyone who is looking for better results and ROI from Adwords.”

Julia Altman, Marketing Director, Burning Glass Technologies

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