Small AdWords Account Optimizations That Can Add Up

For many of us, summer is almost over (sigh.). You and your marketing team may already be looking ahead to a busy fall PPC season (especially if your business is in B2C).

But summer isn’t done yet. Don’t let the few remaining days and weeks go by without using the time to make a few adjustments to your AdWords account.

In my recent Search Engine Land column, I pointed out three ways to optimize your AdWords account this summer to get better results in the fall and the following year.

In isolation, none of these small changes will rocket your campaign performance forward. But together, they can add up to significant improvements.

AdWords account

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“Dear Pauline:

I am writing to you to express my feelings towards the work you have done for Sunvent Industries and our Google Adwords and Microsoft adCenter Campaigns.

I wanted to let you know how impressed I am with your dedication and service to improving our PPC campaigns. Not only have you saved us a tremendous amount of money that would have been otherwise wasted, you have honed in on our keywords and campaigns in general making them so much more efficient.

The leads we now receive are almost all pertinent to what we actually manufacture here, rather than having call after call from potential customers that are not even looking for a product we carry. This has made it much easier for us to deal with phone calls and email inquiries as they are far more relevant. We are able to close more sales due to the fact that those that contact us are actually looking for a product we can provide to them.

Your tracking, dedication and reporting is extremely helpful to us. At times I feel that you are working only for us as you are so focused on our company’s success. This is greatly appreciated and I look forward to a continuing, long lasting relationship.”

Lori Joseph, President, Flood Solutions & Sunvent Industries

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