Small AdWords Account Optimizations That Can Add Up

For many of us, summer is almost over (sigh.). You and your marketing team may already be looking ahead to a busy fall PPC season (especially if your business is in B2C).

But summer isn’t done yet. Don’t let the few remaining days and weeks go by without using the time to make a few adjustments to your AdWords account.

In my recent Search Engine Land column, I pointed out three ways to optimize your AdWords account this summer to get better results in the fall and the following year.

In isolation, none of these small changes will rocket your campaign performance forward. But together, they can add up to significant improvements.

AdWords account

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“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for nearly two years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business. We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn’t working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”

Jessica Polmanteer, Senior Direct of Marketing, Proxibid

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