PPC Blog: ad extensions

Make It a Double! With Two Lines of AdWords Structured Snippets

When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I had forgotten about.

This happened to me recently when I was doing some work for a client and up popped a competitor ad with a double structured snippet.

structured snippet flavors

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3 Underutilized Ad Extensions You Should Revisit

Most of us are familiar with commonly used AdWords extensions, such as sitelinks, call extensions and callouts. We know how they work and where they work best.

And because we’re familiar with them, we tend to go back to them again and again. Which is fine! If they’re working for your business, why stop?

However, there may be other extensions in AdWords that might also be useful. Extensions that you may not be aware of. Or that you’re aware of but haven’t considered. Or that you’ve considered but have written off.

ad extensions

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Test Your Knowledge With Our AdWords Extensions Quiz

How well do you know AdWords extensions?

Not that long ago, that would have been a rather silly question. With only a few AdWords extensions to choose from, there wasn’t all that much to know.

But over the last few years, things have changed drastically. Today, AdWords gives PPC pros all kinds of extensions to choose from, making a deep understanding of them harder to achieve.

So just how comprehensive is your knowledge?

Find out today by taking Pauline Jakober’s AdWords extensions quiz—recently featured in Search Engine Land!

Work through these 20 online questions, and you’ll come away knowing if you’re an AdWords newbie or ultimate super user. (And you might even learn another thing or two in the process!)

adwords extensions

Our End-of-Year PPC Wish List for Google

We love the world of online advertising. Few places are as dynamic and innovative. Every day brings the chance to learn something new, find a different way of doing things and master new products and practices. It’s exciting!

And because we work with new and constantly changing products every single day, we tend to have a running list of product changes and additions we’d like to see.

And so, since we’ve been especially good this year, we humbly submit to Google our end-of-year PPC wish list:

PPC wish list

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