PPC Blog: ad messaging

How to Get Your PPC Ad Messaging Right

Last week, a prospective client speculated that his previous advertising agency was using automation to create his ad messaging.

He reached this conclusion because his ad messaging never quite captured his business goals and/or spoke to his target audience.

And when he requested changes, the agency never applied them consistently.

So was his agency using automation? I can’t say for sure, but it seems likely.

After all, this prospective client was paying only $350 to $400 a month for account management. I don’t see how any agency could create spot-on messaging at that kind of rate.

Still, I understand his frustration. The agency should have been more open about their methods, and what he could expect to get in return for his fees.

Because there’s no escaping that really good messaging — messaging that speaks directly to your target market and accurately represents your brand — takes time and expertise to develop.

How to get your PPC ad messaging right

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