PPC Blog: Facebook

Facebook Advertising vs. Google Advertising: Which is Better?

Many of our clients ask us about Facebook advertising.

Mostly, they want to know which is the better platform for advertising, Google Ads or Facebook Ads.

For some reason, this question has been coming up more and more often lately. Perhaps it’s because Facebook has been in the news so much. (Which confirms the saying that there’s no such thing as bad publicity!)

Whatever the reason, it’s a hot topic of discussion.

As you probably know, at Group Twenty Seven we specialize in paid search advertising. We don’t offer advertising management services for Facebook.

However, that doesn’t mean we automatically disparage Facebook as an advertising platform.

In fact, if your advertising agency tries to tell you that paid search advertising is always better than Facebook advertising (or vice versa), then you should find yourself a new agency.

Facebook advertising

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“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I have and will continue to refer the talented Group Twenty Seven!”

Matt Grimm, Ecommerce Director at Red Star Traders

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