PPC Blog: Fraudulent ad clicks

How Worried Should You Be About Fraudulent Ad Clicks?

No company wants to spend more on their advertising than they need to.

Which is why the prospect of advertising dollars going towards fraudulent ad clicks is frustrating.

And this is especially true if you’re in a highly competitive industry where the costs of keywords are high.

Some of our law firm clients, for example, can pay $600 per click.

But what’s the best way to eliminate fraudulent ad clicks?

Should you pay for a third-party software to catch those fraudulent ad clicks before they happen?

The answer might not be what you think.

Fraudulent ad clicks

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