PPC Blog: Remarking

Why Your PPC Remarketing Campaigns Need Some TLC

When done well, PPC remarketing can be incredibly effective. (If you’re new to the concept, take a look at the AdWords help file.) Essentially, remarketing campaigns allow us to serve up ads to people who’ve previously visited your website, which makes the campaigns extremely targeted.

Consequently, we often include remarketing as a tactic in most PPC client campaigns from the get-go.

But once the initial excitement of campaign launch starts to fade, remarketing sometimes takes a backseat to other tactics. It chugs along quietly in the background, with little fuss.

remarketing campaigns

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