PPC Blog: video ads

5 Video Ad Marketing Goals & How to Achieve Them

When businesses are new to video advertising, they often have a lot of questions.

And one of the most common questions they ask is how they can achieve their video ad marketing goals.

How can they use video advertising to build brand awareness? Reach a certain demographic? Target customers of their main competitors?

Or maybe they just want to know how to get started.

As you might expect, the answers to these questions will vary.

This article will focus on five different goals you might have for your video advertising – and how you can achieve them.

Video ad marketing goals

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Answers to Your Top Video Ad Questions

If you’ve ever watched videos on YouTube, you’ve most likely seen a video ad.

But for many advertisers, even seasoned ones, video ads can seem like a foreign country.

Therefore, when businesses ask us about video advertising — or if we suggest it to them — they often have lots of questions.

I will use this post to answer some of them.

YouTube video ad questions

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Three Areas of Paid Search You Can’t Ignore in 2016

Last year, AdWords and other PPC advertising services rolled out an abundance of new features and methods. So many, in fact, it was sometimes hard to keep up!

But with the New Year upon us, now’s the perfect time to take a broader, second look at some easily overlooked PPC elements to make sure you’re making the most of them. In particular, you might want to draw your attention to your ad messaging strategy, the inclusion of video ads in campaigns and the use of remarketing lists for search ads.

In Pauline Jakober’s recent column in Search Engine Land, she dives into these three paid search areas in detail and explains why they’re so important.

Of course, these are only a small sample of the many avenues you can explore in paid search. If you really want to take your PPC campaigns to a new level this year, Pauline challenges readers to pick at least one new search tactic and test it. Who knows what you’ll discover!

PPC trends

Video Ads in Search Results: A Soon-to-be Reality?

With the PPC landscape continually changing, it’s hard not to get into the habit of predicting what’s going to happen next.

Sometimes we get it right, sometimes we get it wrong, but it’s always fun to try.

Which leads us to the future of video ads, and whether we can expect to see them displayed in search results in the near future.

If you look at the evidence—Google’s incorporation of TrueView campaigns into the AdWords interface and Bing’s recent testing of video ads in its search results—we predict we’ll see video ads in Google search results sooner than later.

Get the goods on the possibility of video ads in search results in Pauline Jakober’s column in Search Engine Land.

video ads

Why You Can (and Should) Include Video Ads in Your PPC Campaigns

When we suggest video ads to clients, many are taken aback.

“Video ads?” they say. “Can we do that?”

Well, if you have video assets and a relatively healthy PPC budget, then yes, you can. And probably should.

Why aren’t video ads on everyone’s radar? Many think video ads are out of their budget. Others think they’d have to engage a specialized agency to manage them. But, in fact, video ads are within reach of many businesses, especially if targeted appropriately.

video ads

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