Three Areas of Paid Search You Can’t Ignore in 2016

Last year, AdWords and other PPC advertising services rolled out an abundance of new features and methods. So many, in fact, it was sometimes hard to keep up!

But with the New Year upon us, now’s the perfect time to take a broader, second look at some easily overlooked PPC elements to make sure you’re making the most of them. In particular, you might want to draw your attention to your ad messaging strategy, the inclusion of video ads in campaigns and the use of remarketing lists for search ads.

In Pauline Jakober’s recent column in Search Engine Land, she dives into these three paid search areas in detail and explains why they’re so important.

Of course, these are only a small sample of the many avenues you can explore in paid search. If you really want to take your PPC campaigns to a new level this year, Pauline challenges readers to pick at least one new search tactic and test it. Who knows what you’ll discover!

PPC trends

Ready to improve your PPC return?Contact us
proxibid-logo-standard v2

“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for nearly two years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business. We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn’t working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”

Jessica Polmanteer, Senior Direct of Marketing, Proxibid

More testimonials