Three PPC Scare Tactics to Send You Running for the Hills

If you’re like most business owners or marketing managers, your email inbox is overflowing with unsolicited offers.

And among the deals on pseudo-designer handbags and long lost “relatives” wanting to will you their fortune (upon receipt of a small deposit), you may have also received unsolicited emails from PPC agencies.

While some of these emails may be professional and legitimate, others rely on fear-based tactics to win your business. And that’s not only problematic, it’s also unethical.

So what should you look for in these unsolicited emails (and occasional phone calls) to separate PPC scam artists from professionals you can trust?

In Pauline Jakober’s recent article in Search Engine Land, she details three tactics less-than-professional PPC agencies use to foster doubt and fear in unsuspecting business owners and marketing managers—tactics that should send you running for the hills.

PPC scare tactics

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“We couldn’t be more pleased with the services Group Twenty Seven has provided. We started working with them in 2011. I spent some time talking to Pauline Jakober about what I wanted to accomplish, and provided her some of the keywords I thought were important, based on what we have seen in the past. Since working with Group Twenty Seven, our revenue has doubled when I compare the same months from the previous year. Since we have made no other changes to our business, I can only attribute this to the work that Group Twenty Seven has done for us.

For most of the past 7 years, we have managed pay per click for our business in-house. I did use the services of another pay per click manager for about 6 months 2 years ago. At that time, there was only a slight increase in gross revenue. So I took pay per click management back in-house.

The biggest thing I’ve learned is you get what you pay for! For years, I thought I couldn’t afford a pay per click manager. My only regret is that I didn’t find Group Twenty Seven earlier.”

Beth Engel, CEO, Engraved Stones Direct

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