What Are Google AdWords Product Extension Ads?

Have you been wondering about those image ads with the expandable product plus boxes?

Product Extension Ads are a great way for your products to gain more exposure as well as gain a competitive advantage.

See the examples below:

 

 

 

 

The two examples above show the product extension ads in the center but they can also have right side bar placement as well. These are not to be confused with Product Listings Ads. Like Product Listing Ads you must have a live and updated Google Merchant Shopping Feed with the two accounts linked.

How Do You Implement?
It’s easy to include product extension ad images to your search campaigns. At the campaign level, go to the Ad Extensions Tab and choose Product Extensions. Select the campaign you’d like to include Product Extensions and save. It can take a few hours for your Product Extensions to impression and you should use the Google Ad Preview Tool to view and test.

 

 

Ready to improve your PPC return?Contact us

“The Group Twenty Seven team is very data- and numbers-driven with a good understanding of AdWords. Pauline is a prompt and frequent communicator, which for me is an A item. And unlike many consultants, she will listen to you and work to understand your business.

Perhaps the biggest complement I can give Pauline is that she understands that my business is about making money. She is focused on using pay per click to improve our bottom line — not number of visits, not cost per click … but real “money in the bank” results.

Through the years, I have wasted a lot of money with 3rd party PPC companies with results ranging from poor to terrible. The time and money we have invested with Group Twenty Seven is time and money well spent.

I consider Pauline an extension of the Sign Art Etc team.”

Doug Ellenberger, President, Sign Art Etc

More testimonials