What Novice Paid Search Advertisers Need to Watch For

When your company finally gives its marketing team the green light to expand into paid search—and taps you to head the initiative—you know you have to get it right or risk your company taking paid search off the table for good.

But getting it right isn’t easy. Paid search is notorious for causing marketers (including those well seasoned in other channels) to stumble and fall.

However, if you know in advance which PPC areas are most problematic—and where most errors are made—you’ll know what you can do to dodge those problems.

In my most recent Search Engine Land column, I describe the five most common mistakes made by paid searches novices and how to avoid them.

Find out what you need to know to keep your company’s paid search campaigns on track—and keep PPC on the marketing table.

paid search advertisers

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“The Group Twenty Seven team is very data- and numbers-driven with a good understanding of AdWords. Pauline is a prompt and frequent communicator, which for me is an A item. And unlike many consultants, she will listen to you and work to understand your business.

Perhaps the biggest complement I can give Pauline is that she understands that my business is about making money. She is focused on using pay per click to improve our bottom line — not number of visits, not cost per click … but real “money in the bank” results.

Through the years, I have wasted a lot of money with 3rd party PPC companies with results ranging from poor to terrible. The time and money we have invested with Group Twenty Seven is time and money well spent.

I consider Pauline an extension of the Sign Art Etc team.”

Doug Ellenberger, President, Sign Art Etc

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