Whip Your PPC Into Shape in Just 25 Minutes a Week

If your PPC account has been on the couch for a while, the idea of getting it back into shape can be overwhelming.

This is equally true (if not more so!) when taking over a new PPC client account that needs immediate attention.

Where do you even start?

In her Search Engine Watch column, Pauline Jakober outlines a detailed plan to cut wasteful ad spend and boost efficiencies immediately, while also revamping longer term strategy.

The best part? It only takes about 25 minutes of your time—a week!

PPC ad spend

Filed under: PPC Management


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“The Group Twenty Seven team is very data- and numbers-driven with a good understanding of AdWords. Pauline is a prompt and frequent communicator, which for me is an A item. And unlike many consultants, she will listen to you and work to understand your business.

Perhaps the biggest complement I can give Pauline is that she understands that my business is about making money. She is focused on using pay per click to improve our bottom line — not number of visits, not cost per click … but real “money in the bank” results.

Through the years, I have wasted a lot of money with 3rd party PPC companies with results ranging from poor to terrible. The time and money we have invested with Group Twenty Seven is time and money well spent.

I consider Pauline an extension of the Sign Art Etc team.”

Doug Ellenberger, President, Sign Art Etc

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