Group Twenty Seven delivers.
“Group Twenty Seven has been an invaluable partner in growing and refining our paid media program on both Google Ads and LinkedIn. Pauline and Alyssa have used their expertise to align our advertising strategy with our organizational goals. They take the time to understand our niche market and business, integrating with other organizational initiatives – not just those related to ads – to maximize our strategy’s impact. We continue to be incredibly pleased with our partnership, and greatly appreciate Alyssa’s thorough and thoughtful approach to achieving success. With her help, we continually find ourselves at the forefront of paid ad advancements, enabling us to confidently capitalize on the benefits of new campaign types, AI features, and more. If you want a professional, friendly, and responsive expert partner to ensure success with your paid media, Group Twenty Seven is certainly the right choice.”
—Catherine Crowley, Director of Marketing, Best Corporate Events
How we helped Best Corporate Events:
The Old Way
Comfort in the manual.
For over a decade, the foundation of digital success was built on manual control. Since our partnership with this corporate events client began in 2010, we relied on the “old way” which was rigid, keyword-only strategies where every match type and bid was adjusted by hand. In an oversaturated and highly competitive industry, this rigid approach offered a sense of comfort and predictability. It worked and it worked well! However, as the ad landscape shifted toward automation, staying within this comfort zone risked stagnation and missed opportunities for scale.
The Shift
Trust as a catalyst for innovation.
The aha moment came several years ago as the Group Twenty Seven team started educating on how to future proof paid media programs. The client recognized that to maintain their competitive edge, they needed to move beyond “what worked then” to “what wins now.” This realization shifted the partnership from managing ads to pioneering them, embracing the test-and-learn philosophy as a core business driver.
The New Reality
Leading the AI frontier.
Today, the client is no longer just a participant in the market; they are an early adopter at the forefront of paid media advancements. By leaning into AI-forward strategies and new campaign types, they capitalize on machine learning to find efficiencies that manual tactics simply can’t reach. The new reality is a dynamic, integrated partnership where Group Twenty Seven aligns advertising with overarching organizational goals, ensuring the client remains one step ahead in a crowded marketplace.