Immediate and positive impact.
“Working with Group Twenty Seven has had an immediate and positive impact on our organization by helping us maximize our digital footprint and work towards our organization’s goals. Alyssa and team has brought new approaches to our Google Ads strategy that has amplified our exposure and brand awareness by significantly increasing targeted traffic. Not only is she a rock star when it comes to getting results, she’s also quick to respond to any of our requests and brings novel approaches to presenting data which has helped improve our reporting and messaging. Previous partners did not bring the level of engagement, awareness, and expertise that we get from Alyssa and the team and we are incredibly happy with our partnership.“
—Dave Skahan, Vice President, Commercial Operations & Demand Generation Strategy, Emulate
How we helped Emulate:
The Old Way
Bidding on a narrow set of brand and non-brand keywords.
When Emulate joined us, their digital footprint was limited. Their previous strategy was purely transactional: bidding only on a narrow set of brand and non-brand keywords. In a vacuum, this looks “efficient,” but in reality, it ignores the 90% of the buyer’s journey that happens before a search ever occurs. If there is no brand trust, a non-brand click is just an expensive bounce.
The Shift
Awareness is the accelerator.
We identified that Emulate didn’t have a search problem; they had a trust and discovery problem. We shifted the strategy away from “waiting for the search” and moved toward AI-forward, multi-channel campaigns. By reaching their audience where they scroll, ask, and stream, we seeded the market with brand authority before the search happened.
The New Reality
Amplified exposure and strategic intent.
The impact was immediate. By broadening the digital footprint, we didn’t just get more leads — we saw a significant increase in search traffic as the market began to actively seek out the Emulate brand. We moved from a reactive keyword strategy to a proactive market leader strategy, using novel data reporting to show how brand awareness was directly fueling their demand gen pipeline.