Truly transformed paid media results.
“Group Twenty Seven manages our ad campaigns across search, video and social ad platforms, and their work has truly transformed our results. They’ve elevated our campaign strategies and performance. By consistently staying ahead of the latest ad tech features and trends, we’ve not only achieved exceptional returns on paid search but also engagement rates for our display and video brand trust campaigns that surpass industry benchmarks.
Group Twenty Seven’s agility has been instrumental in navigating the challenges of shifting product and campaign launch timelines. They’ve customized their approach and reporting to align with our unique business needs, showcasing both flexibility and a deep understanding of our goals. More than just an agency, Group Twenty Seven has become an indispensable extension of my role. As part of a lean team, their partnership has been invaluable in advancing Verathon’s digital marketing initiatives.“
—Stuart Sakoda, Digital Marketing Manager, Verathon
How we helped Verathon:
The Old Way
Optimizing for leads isn’t working anymore.
Verathon has been a partner since 2018. In the early years, success was easy to see in a marketing dashboard. But as the person responsible for purchasing became people purchasing and buyer journeys became fragmented, the old strategies of focusing only on optimizing for ad platform leads via search text ads became a liability.
The Shift
It’s time to build the ecosystem.
We shifted the focus from search ads and counting leads to feeding the engine. We focus on the A+4S framework: Ask, Search, Scroll, Stream and Shop because that is how the customer journey happens. In the medical device space, you aren’t just buying attention — you are building a data ecosystem.
The New Reality
Less micromanagement. More momentum.
By moving away from micromanagement of the ad platforms to focusing on the customer journey, we’re working hard to educate the team on the value of integrating deeper data signals for better outcomes. Every touchpoint — from building brand trust via display and video to high-intent search on Google — creates the signals that help AI forward campaigns find the right people.