From Digital Tactics to B2B Strategy: A Trusted Partner for Every Stage of Growth.
“We’ve been so happy to work with Group Twenty Seven through many phases of growth in our company, and they’ve deftly handled each transition. As we’ve gone from a fairly straightforward strategy of advertising digital products to working more on brand awareness and B2B growth, they’ve stayed on top of trends and technological developments to remain our trusted advisors on digital marketing. Each member of the team is knowledgeable, conscientious, proactive and a pleasure to work with. ”
—Molly Owens, CEO, Truity Psychometrics
How we helped Truity:
The Old Way
The “whack-a-mole” market.
In the B2C space, the Enneagram and personality market is flooded with “pop-up” sites — competitors that appear overnight with viral, low-quality tests, drive up ad costs, and then fizzle out. Simultaneously, on the B2B side, Truity faced “Big Box” HR legacy brands that held a monopoly on corporate trust. Trying to compete meant fighting an exhausting, manual battle for keywords against fleeting viral trends and massive corporate budgets.
The Shift
Longevity as a strategic asset.
Truity’s greatest strength wasn’t just their tests — it was their consistency and scientific integrity. Truity has been the stable source of truth in an unstable market. In order to win, we had to move away from chasing individual keywords and instead build a steady-state digital ecosystem that leveraged Truity’s brand history to build immediate trust across both B2C and B2B audiences.
The New Reality
AI-driven multi-channel mastery & brand trust.
Today, we are not just buying ads. Instead, we ensure Truity owns a persistent presence across the web. By deploying multi-channel, multi-asset AI-forward campaigns, we ensure Truity is found wherever their audience asks, searches, scrolls, streams and shops. In the B2C world, this provides a steady, reliable flow of users that outlasts the fizzling competitors. In the B2B world, our highly targeted, asset-rich strategies signal the professional authority needed to go toe-to-toe with “Big Box” brands — turning Truity into the go-to partner for modern HR teams.