A few years ago, “optimizing” your Google Ads program meant something very different from what it means today. Back then, optimizing could mean little more than pausing underperforming keywords. No longer. Today, optimizing your PPC program is less about hyper-focusing on any single campaign element (such as keywords or bid adjustments) and … Read More
When you ask people what Google Ads is good for, most reply, “Generating leads and sales.” And yes, we can all agree that Google Ads is good for that. But that’s not ALL Google Ads is good for. Over the years, we’ve found some cool “off-label” uses for Google Ads … Read More
While some businesses are flourishing during this pandemic, others are seriously struggling. Regardless of whether business is good or bad right now, all businesses need to continue to build and maintain brand awareness if they’re going to be resilient and strong over the long term. Video ads are an excellent … Read More
Managing your company’s PPC program is a big responsibility. A lot can go wrong. And you might spend your evenings worrying about wasted ad spend, unauthorized account access, and damage to your brand. The good news is that protecting your PPC program isn’t always a big laborious process. Sometimes, even a … Read More
So you’re a new advertiser, and you’ve been assigned a Google Ads representative. And you couldn’t be more delighted. You’re excited to have someone who can answer questions and brainstorm strategy with you. Before you know it, your new Google rep is offering you all kinds of advice. They even … Read More
This year, we’re continuing with our tradition of compiling a PPC wish list for the coming year. This list consists of all the things we’d like to see in PPC advertising, such as changes or innovations. Have our wishes from previous years (such as 2020, 2019 and 2018) come true? Unfortunately, not. But that won’t … Read More
Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still had a gaping hole in our knowledge: How many of those callers are actually … Read More
In the 10 years I’ve been running my business, never once has a prospective client asked if my agency is a Google Ads Partner. Nonetheless, my team and I took it upon ourselves to become a Google Ads Partner (at the Premier level) anyway. For a long time, becoming … Read More
As has become tradition here at Group Twenty Seven, we like to mark this time of year by compiling a wish list of all the things we’d love to see in PPC for the coming year. Looking back, we realize we didn’t get everything on our PPC wish … Read More
Your PPC campaigns might be running perfectly fine right now. But someday, you might suddenly find yourself entangled in something you didn’t anticipate. You’ll have to struggle to free yourself before you lose sight of your goals – or your results sink. Snags can happen anytime in your PPC programs. You’re … Read More
Many of our clients ask us about Facebook advertising. Mostly, they want to know which is the better platform for advertising, Google Ads or Facebook Ads. For some reason, this question has been coming up more and more often lately. Perhaps it’s because Facebook has been in the news … Read More
It’s become a December tradition at Group Twenty Seven to compile and share a wish list of things we’d like to see in PPC for the coming year. Sadly, we didn’t get everything we asked for in our 2017 PPC wish list or 2018 PPC wish list. … Read More
Their mix of creativity, data driven solutions, and transparency sets them apart.
"When we started working with Group Twenty Seven, we were ready to spend more in order to make more — but we weren’t sure how to do it strategically. Pauline and her team came in and tested new approaches and strategies that are taking our results to new levels. At the same time, they stay aligned with our goals and keep us well informed. It’s this mix of creativity, data driven solutions, and transparency that sets them apart. I highly recommend them."
—Christopher Case, CMO, My Foot Shop
Client since December 2019
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
Client since March 2018
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
January 2021
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
Focused on increasing sales.
“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I will continue to refer the talented Group Twenty Seven!”
—Matt Grimm, Ecommerce Director at Red Star Traders
Client since January 2012
