A jump in ad spend that’s not accompanied by a jump is sales is a scary, scary thing. So how do PPC pros solve the case of the mysteriously disappearing ad spend? Usually, the best place to start is by checking your search queries. But if everything looks in …Read More
While Google continues to grow its advertising revenue (at a rate of 11% to $15.5 billion in Q1 of 2015), its growth isn't the result of ad pricing increases. On the contrary, Google's CPC has been in decline since Q4 of 2011. Analysts have long speculated about the …Read More
Most successful business people agree you sometimes have to spend money to make money. The same is true with PPC accounts. Now that’s not to suggest you ignore budgets or spend money willy-nilly. But if you do have a bit of extra cash you can put to work, you might …Read More
