As you may have noticed, our 10-part series on getting started with a PPC agency wrapped up last month. If you and your marketing team have ever wondered about our client onboarding process, or what kind of activities we undertake on behalf of clients, this series tells you …Read More
Today, we come to the last stage of our client onboarding process, which is ongoing PPC maintenance. At this stage, we’ve worked through the previous nine steps. We’ve audited your existing PPC accounts or set up new ones. We’ve worked with your marketing team to decide on account …Read More
In our last post in this series on onboarding new PPC clients, we covered the topic of the GDN. Today, we continue our discussion with a look at PPC landing pages. If I had to point to one area that can blow up a PPC campaign (and not in …Read More
In our last blog post in our client onboarding series, we talked about the importance of remarketing as a PPC tactic. In this post, we'll cover the topic of the Google Display Network or GDN. As you and your marketing team might rightly point out, remarketing is technically part …Read More
In the most recent blog post in our client onboarding series, we discussed ad messaging, where we decide what ad copy to include in our clients' online ads. The next step in our process is to decide when (and where) to display those ads—which is often a question …Read More
In the previous post in our series about our client onboarding process, we talked about account structure and strategy. With those pieces in place, we're ready to move onto the next (and most visible) step in the process: PPC ad messaging. As I mentioned in a recent Search Engine …Read More
In our most recent posts in this series, we described how we analyze new client accounts, including PPC account and conversion tracking audits. All of this analysis culminates in this stage of the process, where we determine future account structure and strategy. Why is PPC Account Structure So Important? Good …Read More
In our post a couple weeks ago, we did a deep dive into our agency's PPC audit process—a critical part of onboarding you and your marketing team as clients. But there was one part of the audit process we didn't cover in that post: conversion tracking. In today's post, …Read More
In our previous entry in this series, we talked about how we use the PPC account audit to figuring out what's working, what's not, and what needs further testing in your company's PPC account. It's all part of bringing you and your marketing team onboard as Group …Read More
In part one of this series, we talked about how getting to know your company and its business is the first step in working with a PPC agency. In this post, we'll talk about the second step: the PPC account audit. The PPC Account Audit Once we understand your company, …Read More
If your company has never worked with a PPC agency before, getting started is a step into the unknown. "What information will the agency need?" "How will they make strategy decisions?" "How much of my time (and my team's time) will it take?" are all valid questions. …Read More
