As you may have noticed, our 10-part series on getting started with a PPC agency wrapped up last month. If you and your marketing team have ever wondered about our client onboarding process, or what kind of activities we undertake on behalf of clients, this series tells you … Read More
Today, we come to the last stage of our client onboarding process, which is ongoing PPC maintenance. At this stage, we’ve worked through the previous nine steps. We’ve audited your existing PPC accounts or set up new ones. We’ve worked with your marketing team to decide on account … Read More
In our last post in this series on onboarding new PPC clients, we covered the topic of the GDN. Today, we continue our discussion with a look at PPC landing pages. If I had to point to one area that can blow up a PPC campaign (and not in … Read More
In our last blog post in our client onboarding series, we talked about the importance of remarketing as a PPC tactic. In this post, we'll cover the topic of the Google Display Network or GDN. As you and your marketing team might rightly point out, remarketing is technically part … Read More
In the most recent blog post in our client onboarding series, we discussed ad messaging, where we decide what ad copy to include in our clients' online ads. The next step in our process is to decide when (and where) to display those ads—which is often a question … Read More
In the previous post in our series about our client onboarding process, we talked about account structure and strategy. With those pieces in place, we're ready to move onto the next (and most visible) step in the process: PPC ad messaging. As I mentioned in a recent Search Engine … Read More
In our most recent posts in this series, we described how we analyze new client accounts, including PPC account and conversion tracking audits. All of this analysis culminates in this stage of the process, where we determine future account structure and strategy. Why is PPC Account Structure So Important? Good … Read More
In our post a couple weeks ago, we did a deep dive into our agency's PPC audit process—a critical part of onboarding you and your marketing team as clients. But there was one part of the audit process we didn't cover in that post: conversion tracking. In today's post, … Read More
In our previous entry in this series, we talked about how we use the PPC account audit to figuring out what's working, what's not, and what needs further testing in your company's PPC account. It's all part of bringing you and your marketing team onboard as Group … Read More
In part one of this series, we talked about how getting to know your company and its business is the first step in working with a PPC agency. In this post, we'll talk about the second step: the PPC account audit. The PPC Account Audit Once we understand your company, … Read More
If your company has never worked with a PPC agency before, getting started is a step into the unknown. "What information will the agency need?" "How will they make strategy decisions?" "How much of my time (and my team's time) will it take?" are all valid questions. … Read More
Their mix of creativity, data driven solutions, and transparency sets them apart.
"When we started working with Group Twenty Seven, we were ready to spend more in order to make more — but we weren’t sure how to do it strategically. Pauline and her team came in and tested new approaches and strategies that are taking our results to new levels. At the same time, they stay aligned with our goals and keep us well informed. It’s this mix of creativity, data driven solutions, and transparency that sets them apart. I highly recommend them."
—Christopher Case, CMO, My Foot Shop
Client since December 2019
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
Client since March 2018
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
January 2021
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
Focused on increasing sales.
“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I will continue to refer the talented Group Twenty Seven!”
—Matt Grimm, Ecommerce Director at Red Star Traders
Client since January 2012
