When a prospect clicks on your ad and is taken to your landing page, what’s a reasonable action to ask them to take? Thankfully, most marketers recognize that it's not reasonable to ask prospects to make a purchase just because they clicked on a single Google ad. This is …Read More
PPC landing pages are something that many businesses struggle with. While landing pages seem simple enough in theory, they often become less-than-ideal in practice. One reason for this disconnect between intention and practice is that many different departments can get involved in landing page development — each with its …Read More
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort of creating dozens — or even hundreds — of ultra-targeted landing pages worth …Read More
Conversion tracking is one of the hardest things to implement correctly in PPC management. Why? Mostly because it involves so many complex variables. After all, every business is unique, and every business wants to track different things. Add to the mix different CMS systems and client development teams, …Read More
In our last post in this series on onboarding new PPC clients, we covered the topic of the GDN. Today, we continue our discussion with a look at PPC landing pages. If I had to point to one area that can blow up a PPC campaign (and not in …Read More
It's that time of year again! When thoughts turn to seasonal baking (and eating!) and gingerbread, rugelach and other treats scent the air. And one of the essential tools of baking is the cookie cutter. Cookie cutters speed up the cookie-making process and help ensure consistent results—so your …Read More
In any PPC campaign, you can spend hours tinkering with ad copy, modifying offers and adjusting keywords. And yes, as PPC consultants, we make these kinds of refinements—and sometimes they produce real performance improvements. But recently, one of our clients made ONE simple change that improved PPC leads …Read More
