One of the great things about AdWords is metrics. For example, if you enable conversion tracking and assign dollar amounts to different conversion actions, you can see—instantly—how your campaign is doing. But if you limit your measures of success to these metrics, you’re missing the big picture—especially if … Read More
Recently, I learned that a large PPC agency in our area refuses to take on international AdWords PPC projects. I can understand why they take that stance; but I was still surprised. What do they tell their clients? I can’t imagine instructing clients to go elsewhere if they … Read More
Duplicate keywords in PPC advertising is a topic that never seems to tire – and one that is often misunderstood. Back in 2013, I wrote a post about AdWords duplicate keywords, and it's received a number of questions from our readers since then. In this post, I’ll … Read More
Ready to learn more about paid search? Half the battle is figuring out where to look and whom to read. To make it a little easier, we've compiled a list of events you can attend in person, as well as sources we trust and recommend online. Enjoy! In-Person … Read More
If you've ever had to deal with not seeing PPC conversions (when you should be), you may know one of the first places to look is the AdWords tracking code. Often, the implementation is not correct (remember, we're dealing with IT folks and developers who aren't used to this), … Read More
The AdWords "dimensions" tab is a little gem that helps us with our PPC productivity every day. There are lots of ways you can use this handy tool, but I want to share with you three areas that I use it for most. Check out my latest column for Search … Read More
Spring is here and we've got the itch to do some spring cleaning. Here at Group Twenty Seven, we like to follow a checklist that helps keep all tasks organized by daily, weekly, monthly, quarterly and so on. It's the end of Q1, so now is the perfect time … Read More
Every once in a while, we like to talk about the features in AdWords that we love the most. Here's one you can't go wrong with. If you're not already using the AdWords search bar, we hope to turn you on to it; if you are, let … Read More
Every paid search agency is different, but it's nice to know some of the things you should expect upon starting a new engagement, if for no other reason than being able to ask the right questions, to better speak the language and have an idea of what … Read More
Location targeting is a simple yet powerful way to make your AdWords ad more relevant because you're targeting the market that matters to the business. There's actually quite a bit you can do with it -- especially if you use some of the more advanced features. If … Read More
A slow site has dire consequences. First and foremost, it can ruin the user experience, hindering your ability to make sales. When you're spending money on clicks, you want every visit to count. If visitors can't do what they want on your site because it's slow, that's bad … Read More
You probably know there's all sorts of ways to optimize your standard search campaigns in AdWords, but did you also know you can optimize your retargeting campaigns to boost ROI? Whenever we are looking to do so, we look at three key areas first: The type of advertisement The frequency … Read More
Immediate and positive impact.
"Working with Group Twenty Seven has had an immediate and positive impact on our organization by helping us maximize our digital footprint and work towards our organization’s goals. Alyssa and team has brought new approaches to our Google Ads strategy that has amplified our exposure and brand awareness by significantly increasing our search traffic. Not only is she a rock star when it comes to getting results, she’s also quick to respond to any of our requests and brings novel approaches to presenting data which has helped improve our reporting and messaging. Previous partners did not bring the level of engagement, awareness, and expertise that we get from Alyssa and the team and we are incredibly happy with our partnership."
—Dave Skahan, Senior Director, Commercial Operations & Demand Generation Strategy, Emulate
Client since March 2024
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
November 2022
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
Client since June 2011
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
The proof is in the numbers.
“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”
—Karen Cirrito, Market Development Manager, Cognex Corporation
April 2019
