What your ad looks and sounds like is a crucial part of your PPC’s success. Outside of just the words in the ad, there’s quite a bit of strategy behind those winning advertisements. There are a couple key components that go into creating better ads: knowing what … Read More
It happens to the best of us: Duplicate keywords in our PPC accounts rearing their ugly heads and negatively impacting the health of campaigns. Duplicate keywords are a common issue plaguing PPC accounts today. And there are many reasons why AdWords duplicate keywords came to be and … Read More
Did you know that organic search engine optimization and pay per click can work together to provide even stronger results? In this guest post published at Jill Whalen's HighRankings.com, Pauline Jakober talks about how SEO and PPC work together to produce better results. In this post, you'll learn: How to … Read More
AdWords Conversion Optimizer is a feature that automatically enhances some bids based on the historical data within your PPC campaigns. And we love it. Here’s how it works: Conversion Optimizer chooses a new bid for each auction, with the goal to decrease the cost per acquisition by spending … Read More
You set up that new PPC campaign, pushed it live and its ready to perform. But sometimes, campaigns don’t measure up the way you thought they might. And if you know what to look for, you can make changes on the fly that make a positive impact … Read More
In Fall 2012, Google transitioned its free product search function in Google Shopping to a paid model: Product Listing Ads (PLAs). This left many marketers with their hands in the air wondering what to do next. At first, there wasn’t a whole lot of information from Google … Read More
Enhanced Campaigns in AdWords rolled out earlier this year and gave us new functionality of some of the features we’re used to, including Ad Sitelinks. AdWords sitelinks originally rolled out in late 2009, but recently got a facelift to include a more targeted approach, additional control over … Read More
Often when we see PPC campaigns that don't directly produce sales our first reaction is to pause it. But there are so many factors at play in a conversion – your user’s entry point, which source initiated the last click, offline transactions and more – all of … Read More
I have something to tell you and it may come as a surprise: you can’t run a successful business using PPC alone. Sure, it’ll help – a lot if it’s done the right way. PPC can drive traffic and conversions and give a ton of insight about … Read More
Some of you right now may be spending a lot of money on PPC, but not properly tracking conversions and overall PPC success. If you don’t know what campaigns and segments are contributing to your revenue at any given time, you can’t make informed decisions about what’s really going … Read More
Six months ago, we optimized an AdWords account for a great client. We worked with the client for a few months; she was very happy with the results but decided that things were in good shape and that she’d take it in-house. A few weeks ago, she contacted … Read More
Immediate and positive impact.
"Working with Group Twenty Seven has had an immediate and positive impact on our organization by helping us maximize our digital footprint and work towards our organization’s goals. Alyssa and team has brought new approaches to our Google Ads strategy that has amplified our exposure and brand awareness by significantly increasing our search traffic. Not only is she a rock star when it comes to getting results, she’s also quick to respond to any of our requests and brings novel approaches to presenting data which has helped improve our reporting and messaging. Previous partners did not bring the level of engagement, awareness, and expertise that we get from Alyssa and the team and we are incredibly happy with our partnership."
—Dave Skahan, Senior Director, Commercial Operations & Demand Generation Strategy, Emulate
Client since March 2024
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
November 2022
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
Client since June 2011
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
The proof is in the numbers.
“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”
—Karen Cirrito, Market Development Manager, Cognex Corporation
April 2019
