Given Up on the Google Display Network? Not so Fast!

Some search engine marketers argue that the Google Display Network (GDN) via AdWords doesn’t work as well as its counterpart, the Search Network. But on closer inspection, the GDN has some real advantages over the Search Network—if you know where to find them.

If you’re interested in broadening your advertising options with the GDN, check out my latest SEM column on Search Engine Land.