Sometimes, PPC clients come to us with something special they want to promote.
It could be a new service they’re launching. Or excess product inventory they need to move. They could be holding a special event, running a contest or providing a limited time product incentive.
Whatever the “something special,” at Group Twenty Seven we’ve identified six PPC tactics that are especially good at garnering attention for these and other kinds of promotions.
In her recent Search Engine Watch article, Pauline Jakober delves into these six PPC tactics in more detail and describes how to apply them.