So you have a big promotion planned, and you want to advertise it with Google Ads. What’s the best way to do it? For many advertisers, the one (and only) thing they’ll do is update the headline and/or body copy of their ads to draw attention to the sale. But …Read More
Lead forms have been around for a while in the Google advertising network, but when we first tested them in late 2019, we didn’t get great results. But the world of PPC changes fast. And given that we’re now halfway through 2020, we thought the time is ripe …Read More
Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the client started to feel that …Read More
When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I had forgotten about. This happened …Read More
Most of us are familiar with commonly used AdWords extensions, such as sitelinks, call extensions and callouts. We know how they work and where they work best. And because we’re familiar with them, we tend to go back to them again and again. Which is fine! If they’re …Read More
How well do you know AdWords extensions? Not that long ago, that would have been a rather silly question. With only a few AdWords extensions to choose from, there wasn’t all that much to know. But over the last few years, things have changed drastically. Today, AdWords gives PPC …Read More
We love the world of online advertising. Few places are as dynamic and innovative. Every day brings the chance to learn something new, find a different way of doing things and master new products and practices. It's exciting! And because we work with new and constantly changing products …Read More
