When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns. After all, why mess up a good thing by making changes? But this kind of thinking can leave your business vulnerable — particularly if your PPC success …Read More
One of the most common complaints I hear about the Google Display Network (GDN) is that it’s a money hog. And that can be true at times! But then, the same can be said of any other ad network — if not approached carefully. So there’s no need to avoid …Read More
Like most other PPC pros, we’re continuing to test and experiment with the GDN as we come to grips with changes, such as the elimination of standard text ads and the roll out of responsive ads. Some of these tests are planned. But some emerge organically as our …Read More
I’m somewhat hesitant to tackle the subject of PPC basics for new AdWords users. Because to do PPC well, you really have to step beyond the basics. But as soon as you do, things can get complicated really fast. As a compromise, I’m going to discuss both in …Read More
As a boutique PPC marketing agency, we work with many B2B businesses. And while most B2B marketing teams are eager to grow their PPC campaigns on the Google Search Network, many are hesitant to wade into the Google Display Network (GDN). Admittedly, the GDN has a mixed reputation. …Read More
If you’ve been keeping up with the Google Display Network (GDN), then you’ve undoubtedly encountered AdWord’s new responsive ads. As with any major AdWords change, our clients have had lots of questions about the new ad offering. And there seems to be a lot of confusion about the …Read More
In our last blog post in our client onboarding series, we talked about the importance of remarketing as a PPC tactic. In this post, we'll cover the topic of the Google Display Network or GDN. As you and your marketing team might rightly point out, remarketing is technically part …Read More
Google is continually updating its products, which (generally) is a good thing. But sometimes the updates happen so frequently, it's easy to overlook them—especially if it's an update to a product or service you don't use often or aren't particularly enamored with. This happened to my team and …Read More
Some search engine marketers argue that the Google Display Network (GDN) via AdWords doesn’t work as well as its counterpart, the Search Network. But on closer inspection, the GDN has some real advantages over the Search Network—if you know where to find them. If you’re interested in broadening …Read More
