Thanksgiving is once again coming up soon! And as has become our tradition, my team and I like to use this time of year to reflect upon the many PPC functions and tools that make our jobs easier—and help us get excellent results for our clients. This was …Read More
It’s hard to believe, but November is already here—and Thanksgiving is just around the corner! As has become our tradition at this time of year, we’d like to give thanks for some of the PPC functions and tools that make our job much easier—and garners better results …Read More
If you missed the AdWords release notes on April 11, you might want to give it another look. Because there was small one item in those notes that got us (and other PPC pros) very excited. Under “New Sitelinks report in AdWords reporting section in GA,” Google announced that …Read More
Sometimes, PPC pros need to have a dual personality. Not dual like Jekyll and Hyde, but dual as in the ability to see the big picture while also attending to the tiniest details. This is especially true when working with AdWords and Google Analytics. We were reminded of this …Read More
In our post a couple weeks ago, we did a deep dive into our agency's PPC audit process—a critical part of onboarding you and your marketing team as clients. But there was one part of the audit process we didn't cover in that post: conversion tracking. In today's post, …Read More
