Last week, I shared the first issue I saw in three high-stakes audits: companies relying too heavily on Google reps to manage their accounts. Today, I'm diving into the second issue — keywords. Specifically, obsessing over them. Issue #2: Obsessing Over Keywords One audit revealed an account stuffed with keywords. …Read More
In some industries, such as law, insurance, medical coding and education, the cost of online ad clicks are through the roof. In these areas, companies pay on average $50 per click. And clicks costing $200 or more are not unusual! If you don’t have the deep pockets of …Read More
A jump in ad spend that’s not accompanied by a jump is sales is a scary, scary thing. So how do PPC pros solve the case of the mysteriously disappearing ad spend? Usually, the best place to start is by checking your search queries. But if everything looks in …Read More
We get it. A penny saved is a penny earned—especially when it comes to your business. So if you can save money by doing PPC in house (rather than hiring an outside PPC agency), then why not? But here’s the thing: Whether you’re a business owner with a …Read More
When we think of creative people, we tend to think of artists and innovators—not necessarily PPC pros. (Sorry!) But sometimes, a shot of creativity is exactly what we need to find new ways to optimize our campaigns and reduce wasted PPC ad spend. For example, most PPC pros and …Read More
If your PPC account has been on the couch for a while, the idea of getting it back into shape can be overwhelming. This is equally true (if not more so!) when taking over a new PPC client account that needs immediate attention. Where do you even start? In her …Read More
Most successful business people agree you sometimes have to spend money to make money. The same is true with PPC accounts. Now that’s not to suggest you ignore budgets or spend money willy-nilly. But if you do have a bit of extra cash you can put to work, you might …Read More
Tools can't completely replace human action, but they sure can make things easier. Google is a brilliant example of this. Can you imagine trying to find a particular Web site on the Internet without a powerful search engine? How long would that take you? The best tools, …Read More
Whoever said, "You never get a second chance to make a first impression" never met Google. When the company rolled out its AdWords remarketing feature in March of 2010, they gave advertisers a powerful tool to increase conversions by getting a second chance at potential customers. It's basically …Read More
Have you been wondering about those image ads with the expandable product plus boxes? Product Extension Ads are a great way for your products to gain more exposure as well as gain a competitive advantage. See the examples below: The two examples above show the product extension ads in the …Read More
It's Spring cleaning time! It’s that time of year again, spring has arrived and it’s time to air things out and clean up. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. Here are some quick and …Read More
There are some common pitfalls we often see as we review the AdWords accounts of new clients. Watch out for the following common mistakes: 1. Location Specific Ad groups – In AdWords, we can’t set location targets at the ad group level, only at the campaign level. Example: If …Read More
