In some industries, such as law, insurance, medical coding and education, the cost of online ad clicks are through the roof. In these areas, companies pay on average $50 per click. And clicks costing $200 or more are not unusual! If you don’t have the deep pockets of … Read More
A jump in ad spend that’s not accompanied by a jump is sales is a scary, scary thing. So how do PPC pros solve the case of the mysteriously disappearing ad spend? Usually, the best place to start is by checking your search queries. But if everything looks in … Read More
We get it. A penny saved is a penny earned—especially when it comes to your business. So if you can save money by doing PPC in house (rather than hiring an outside PPC agency), then why not? But here’s the thing: Whether you’re a business owner with a … Read More
When we think of creative people, we tend to think of artists and innovators—not necessarily PPC pros. (Sorry!) But sometimes, a shot of creativity is exactly what we need to find new ways to optimize our campaigns and reduce wasted PPC ad spend. For example, most PPC pros and … Read More
If your PPC account has been on the couch for a while, the idea of getting it back into shape can be overwhelming. This is equally true (if not more so!) when taking over a new PPC client account that needs immediate attention. Where do you even start? In her … Read More
Most successful business people agree you sometimes have to spend money to make money. The same is true with PPC accounts. Now that’s not to suggest you ignore budgets or spend money willy-nilly. But if you do have a bit of extra cash you can put to work, you might … Read More
Tools can't completely replace human action, but they sure can make things easier. Google is a brilliant example of this. Can you imagine trying to find a particular Web site on the Internet without a powerful search engine? How long would that take you? The best tools, … Read More
Whoever said, "You never get a second chance to make a first impression" never met Google. When the company rolled out its AdWords remarketing feature in March of 2010, they gave advertisers a powerful tool to increase conversions by getting a second chance at potential customers. It's basically … Read More
Have you been wondering about those image ads with the expandable product plus boxes? Product Extension Ads are a great way for your products to gain more exposure as well as gain a competitive advantage. See the examples below: The two examples above show the product extension ads in the … Read More
It's Spring cleaning time! It’s that time of year again, spring has arrived and it’s time to air things out and clean up. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. Here are some quick and … Read More
There are some common pitfalls we often see as we review the AdWords accounts of new clients. Watch out for the following common mistakes: 1. Location Specific Ad groups – In AdWords, we can’t set location targets at the ad group level, only at the campaign level. Example: If … Read More
Last year, we took on a client in dire need of a campaign overhaul. Their Adwords account needed major mending due to Quality Scores of the lowest kind. It would be an uphill battle but we were intrigued and up for a challenge. If you missed the … Read More
Their mix of creativity, data driven solutions, and transparency sets them apart.
"When we started working with Group Twenty Seven, we were ready to spend more in order to make more — but we weren’t sure how to do it strategically. Pauline and her team came in and tested new approaches and strategies that are taking our results to new levels. At the same time, they stay aligned with our goals and keep us well informed. It’s this mix of creativity, data driven solutions, and transparency that sets them apart. I highly recommend them."
—Christopher Case, CMO, My Foot Shop
Client since December 2019
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
Client since March 2018
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
January 2021
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
Focused on increasing sales.
“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I will continue to refer the talented Group Twenty Seven!”
—Matt Grimm, Ecommerce Director at Red Star Traders
Client since January 2012
