Extending your Google Ads marketing to an international audience might sound simple. After all, it’s simply a matter of adjusting a few settings in your Google Ads account, right? If only it were so easy. In fact, targeting international audiences with your Google Ads program can bring many challenges. Because most …Read More
Nobody said that international diplomacy was easy. And that truth applies not only to politics but also international PPC. Just when you’ve mastered the PPC campaigns of your U.S. headquartered client account, they give you authorization to implement campaigns for their international divisions. Which is awesome! But also scary—especially …Read More
No matter how much experience you have managing U.S.-based PPC accounts, when you take on an international account for the first time—either as a new client or global arm of an existing U.S. client—the experience is akin to landing on a new planet without a map or …Read More
Recently, I learned that a large PPC agency in our area refuses to take on international AdWords PPC projects. I can understand why they take that stance; but I was still surprised. What do they tell their clients? I can’t imagine instructing clients to go elsewhere if they …Read More
