If you’re a business owner or marketing manager, you’ve probably been approached multiple times with offers of a “free” audit of your company’s paid search accounts. You might be tempted to accept one of these offers. After all, what have you got to lose? And you’re right, getting a …Read More
In our previous entry in this series, we talked about how we use the PPC account audit to figuring out what's working, what's not, and what needs further testing in your company's PPC account. It's all part of bringing you and your marketing team onboard as Group …Read More
In part one of this series, we talked about how getting to know your company and its business is the first step in working with a PPC agency. In this post, we'll talk about the second step: the PPC account audit. The PPC Account Audit Once we understand your company, …Read More
