Tag: PPC roadmaps

Why We Bid on the Wrong PPC Keywords

by Pauline Jakober
February 16, 2017
Keyword Strategy

When we’re running client PPC campaigns, it’s not unusual for clients to call us in a panic. They’ve spotted an online ad, and they think that we’ve made a mistake and used the wrong PPC keyword. But it’s not a mistake. In fact, sometimes we purposefully bid …Read More

Tips for Keeping That Monster PPC Account Under Control

by Pauline Jakober
February 2, 2017
PPC Management

In childhood, monsters are something to fear. But if you grow up to be a PPC manager, you’ll come to LOVE monster accounts. You know the kind—accounts with hundreds of campaigns that, if not managed carefully, will take over the Empire State Building and eat Tokyo for …Read More