In the most recent blog post in our client onboarding series, we discussed ad messaging, where we decide what ad copy to include in our clients' online ads. The next step in our process is to decide when (and where) to display those ads—which is often a question …Read More
Last year, AdWords and other PPC advertising services rolled out an abundance of new features and methods. So many, in fact, it was sometimes hard to keep up! But with the New Year upon us, now's the perfect time to take a broader, second look at some easily …Read More
Whoever said, "You never get a second chance to make a first impression" never met Google. When the company rolled out its AdWords remarketing feature in March of 2010, they gave advertisers a powerful tool to increase conversions by getting a second chance at potential customers. It's basically …Read More
