If you’re like most business owners or marketing managers, your email inbox is overflowing with unsolicited offers.
And among the deals on pseudo-designer handbags and long lost “relatives” wanting to will you their fortune (upon receipt of a small deposit), you may have also received unsolicited emails from PPC agencies.
While some of these emails may be professional and legitimate, others rely on fear-based tactics to win your business. And that’s not only problematic, it’s also unethical.
So what should you look for in these unsolicited emails (and occasional phone calls) to separate PPC scam artists from professionals you can trust?
In Pauline Jakober’s recent article in Search Engine Land, she details three tactics less-than-professional PPC agencies use to foster doubt and fear in unsuspecting business owners and marketing managers—tactics that should send you running for the hills.