What to Expect When You Hire a Paid Search Agency

Every paid search agency is different, but it’s nice to know some of the things you should expect upon starting a new engagement, if for no other reason than being able to ask the right questions, to better speak the language and have an idea of what the PPC pros are up to as they get ready to launch. Check out my latest column at Search Engine Land for more info on the ins and outs of starting with a new agency.

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