Your Guide to AdWords Location Targeting

Location targeting is a simple yet powerful way to make your AdWords ad more relevant because you’re targeting the market that matters to the business. There’s actually quite a bit you can do with it — especially if you use some of the more advanced features. If you want to learn more, check out this column at Search Engine Watch that I wrote in February. I share some real examples of location targeting in action, too.

AdWords Report Screenshot