About Group Twenty Seven
We obsess about your customer’s journey, not keywords.
Group Twenty Seven is an expert-led paid media agency offering customized services for clients in specialized industries advertising on Google, LinkedIn, YouTube, Microsoft, Meta and ChatGPT.
Our founder, Pauline Jakober, is often invited by Google as a paid media expert to share insights about lead generation and to preview Ads in AI mode. She speaks nationally and internationally and is listed as a top 100 PPC expert.
Group Twenty Seven consistently achieves Premier Agency status with Google and Microsoft. The reason? Focused expertise on all things digital advertising alongside constant testing, learning, and attention to our client’s feedback and customer journey.
The way people behave online has changed.
The way people learn about, trust and engage with your brand has also changed.
As AI and search continue to merge, a lot of the old paid search ads and social ads strategies no longer work. That makes sense, right? But sometimes, it’s hard to make a change. Marketing and advertising online is not about providing you with shallow strategies like a list of keywords. That didn’t work a few years ago and it does not work today.
My goal is to help you understand the power of a thoughtful approach when building your ad programs.
Group Twenty Seven’s strategies work today, and we will evolve for tomorrow. We’ve been successful for 16+ years because we love to improve, every single day. And because we deliver results.
At Group Twenty Seven, we love winning for our clients.
Let’s explore our route to victory.
Pauline Jakober
Founder & CEO
We don’t just manage your ads. We future-proof how your ad programs align and support your entire digital marketing plan. We combine strategy with relentless testing, short-term wins with long-term vision, and deep advertising expertise with daily innovation.
Why Us?
This is what true partnership looks like.
At Group Twenty Seven, we are budget-optimizers, story-listeners, deep-lookers. We do things strategically, based on your business. We are provocative, curious, ever-learning. We bring not only professionalism and expertise in paid search and paid social — we bring edge, creativity, fresh insight, warmth, curiosity, and a willingness to constantly learn, grow, test, and evolve. Here’s why our approach is unique:
We ask the right questions to understand your entire business, through a marketing lens. Most agencies focus on ads. We look at your whole business—your product, landing pages, sales process, customer journey—and make sure everything works together. When your ad campaign fits your complete business strategy, that’s when you see real results.
We understand how people actually behave online today. Yes, some people search, click, and engage immediately. But most need to become aware, learn, trust, and feel a need before they purchase. If your strategy isn’t building awareness, education, and connection alongside conversions, it won’t have staying power.
We’re always testing what’s next to give you a-ha moments. Our motto: If it has the opportunity to improve performance, we’re going to try it for you. Every client gets a monthly test-and-learn plan because there’s always something new to explore. We adopt new features and betas immediately, so you get both short-term wins and long-term competitive advantage. We want you to tell your boss: “Look what we’ve fixed—and look what’s possible moving forward!”
We create ad programs with creative wins, and long-term success. We don’t just care about leads now—we care about your leads in the future. Anyone can drive traffic to your site. We focus on qualified engagement that builds your business over time.
Our Leaders
Marketing managers, directors and C-suite executives just like you have been benefiting from our advertising expertise for over 16 years. We remain committed to providing our clients with the responsive service and excellent results on which we’ve built our reputation.
Pauline Jakober
Founder and CEO
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Pauline Jakober
Founder and CEO
Joined:
2010
Professional background:
Advertising, Direct Marketing, Digital Marketing
Expertise:
Pauline Jakober is a veteran paid media strategist who specializes in breaking through performance plateaus for B2B organizations. As the Founder of Group Twenty Seven—a Google Premier Partner agency—and an expert selected by Google to feature in their Agency Experts series, Pauline serves as a high-level advisor to marketing teams who need to navigate today's complex digital landscape with confidence.
She developed the Strategic Growth Blueprint, a definitive framework for organizations spending $250,000–$900,000 per month that have hit a performance plateau. The Blueprint evaluates paid media through the lens of overall business health—analyzing the entire customer journey to identify misallocated budgets, bridge the gap between sales and marketing, and future-proof accounts in an AI-forward world.
Named a "Top 100 Influential PPC Expert" for over a decade, Pauline provides the high-level accountability senior executives demand. Her Blueprint moves beyond raw data to deliver a prioritized roadmap that identifies capital inefficiency and redirects resources toward the levers that drive actual business value.
Alyssa MacPherson
Senior Paid Media Director
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Alyssa MacPherson
Senior Paid Media Director
Joined:
2017
Professional background:
Digital Marketing; Destination Marketing; Hospitality Sales & Marketing
Favorite part of my role:
Testing new Google betas; creating Data Studio reports that communicate paid media performance in real time; developing paid media strategies that are tailored to the specific needs to my clients - and seeing them generate real results!
When not optimizing client programs:
You’ll find me spending time outdoors with my kids and husband or curled up with my dog and a good book.
Amy Sheehan
Senior Account Manager
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Amy Sheehan
Senior Account Manager
Joined:
2021
Professional background:
Over 20 years experience in advertising, digital marketing and direct marketing for a wide variety of clients in a variety of industries, including tech, healthcare, entertainment, education, engineering and design.
Favorite part of my role:
The ability to test and track to maximize results for clients because it requires both creativity and analysis.
When not optimizing client programs:
I can be found hiking, biking, camping or swimming with my husband, daughter and dog.
Shayna Fiorina
Paid Media Manager
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Shayna Fiorina
Paid Media Manager
Joined:
2022
Professional background:
Digital and linear advertising planning for B2B and B2C.
Favorite part of my role:
Using a blend of campaign data and creative problem solving to get great results for our clients.
When not optimizing client programs:
I enjoy spending time with my loved ones and three-legged cat, lifting weights, yoga, hiking, and snuggling up on my couch with a Stephen King book and a bowl of warm oatmeal.
Jackie Beauchamp
Paid Media Associate
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Jackie Beauchamp
Paid Media Associate
Joined
2026
Professional background:
Paid media, digital marketing, ecommerce, and brand development | Experience managing integrated marketing campaigns for retail, ecommerce, nonprofit, creative and service-based businesses.
Favorite part of my role:
Love the challenge of identifying what's working, what's not, and how to make it better.
When not optimizing client programs:
I’m training for or competing in some kind of OCR/Hybrid-Fitness/Trail/Road race, teaching fine jewelry workshops, crafting or reading a mystery novel.
Charmaine Moberly
Executive Administrator
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Charmaine Moberly
Executive Administrator
Joined:
2024
Professional background:
Business Administration, Digital Marketing
Favorite part of my role:
Knowing that a good portion of what I do allows the CEO and other team members to focus more on successful results for our clients.
When not optimizing client programs:
I love spending time with my family, gardening, working out, reading, coaching others in natural wellness, and working in ministry at my church.
Ready to stop wondering if your ad spend is really working? Want to finally feel confident about where your ad dollars are going?
Let us show you the difference at Group Twenty Seven.