About Group Twenty Seven

Get ready to achieve superior Google Ads results with our application of time-tested marketing principles and cutting-edge digital strategies.

Here’s what you’ll gain when you make us part of your marketing team:

 

Deep PPC expertise.

You don’t have time to wade into every nuance of Google Ads management—but we do. You can leave the heavy lifting and details to us.

Big picture view.

Your paid search strategy should be based on more than what’s obvious from a cursory review of your Google Ads account. We educate ourselves about your company and its marketing BEFORE doing a deep dive into your PPC accounts.

Customized advertising plan.

You’re not satisfied with cookie-cutter approaches to your marketing, and we’re not either. We’ll design a custom advertising plan that’s specific to your company and its needs.

No long-term contracts.

Most of our clients stay with us for years, but you don’t have to. You can take things month by month, with no long-term obligation.

Personal account manager.

Having your own account manager (or two) provides you with a high level of responsiveness—and each of our account managers is guided by an experienced PPC director.

High touch.

While Google AI and automation are great, they’re no substitute for actual human oversight. Your account will get the eyes-on personal attention it deserves.

Continual optimization.

Continual optimization means better results. We’ll keep testing and strategizing to take your results to the next level even when we’re hitting your goals.

Proactive approach.

The real opportunities in PPC lie in being proactive, not reactive. We’ll help you get where you want to go by actively seeking out the best strategies—and spotting problems before they occur.

Early access to new tools, alphas and betas.

As a trusted agency, Google gives us early access to tools and functions in alpha and beta testing phases—an advantage we can put to work for you.

Agility.

Opportunities can arise quickly in PPC when Google Ads changes or rolls out new features. We act quickly on your behalf to take advantage of them before they disappear.

Data-driven decision making.

Your Google Ads strategies shouldn’t be a shot in the dark. We figure out what’s actually driving your revenue and leads and then use data-driven decision making to develop strategy.

Open communication.

You should always know what’s going on with your Google Ads program. We keep you abreast of what we’re doing through reporting and regular meetings that fit with your schedule.

Our Team

Marketing managers, directors and C-suite executives just like you have been benefiting from our advertising services for over 11 years.

We remain committed to providing you with the responsive service and excellent results on which we’ve built our reputation.

Pauline Jakober

Founder and CEO

Pauline Jakober

Founder and CEO

Joined:

2010

Professional background:

Advertising, Direct Marketing, Digital Marketing

Favorite part of PPC:

Working with my team and seeing them develop into PPC experts is very exciting and rewarding. I'm obsessed with hitting refresh in Google Analytics and watching clients' revenue grow.

When not optimizing client programs:

I love to travel—although I enjoy the planning part as much as the actual trip. I’m learning to enjoy gardening and am slowly killing fewer flowers, bushes and trees. More than anything though, I love to hang out with my family and friends.

Alyssa MacPherson

PPC Director

Alyssa MacPherson

PPC Director

Joined:

2017

Professional background:

Digital Marketing; Destination Marketing; Hospitality Sales & Marketing

Favorite part of PPC:

Testing new google betas; creating Data Studio reports that communicate PPC performance in real time; developing PPC strategies that are tailored to the specific needs to my clients - and seeing them generate real results!

When not optimizing client programs:

You’ll find me spending time outdoors with my kids and husband or curled up with my dog and a good book.

Lori Iwanchuk

PPC Director

Lori Iwanchuk

PPC Director

Joined:

2016

Professional background:

Elementary Education, Academic Advising & Academic Management

Favorite part of PPC:

Learning new strategies and techniques and working with a variety of clients and accounts.

When not optimizing client programs:

I love to read, hike, exercise, bake and play with my two kids.

Ashley Bingham

PPC Director

Ashley Bingham

PPC Director

Joined:

2019

Professional background:

Paid Search Marketing, Online Marketing Consultant, Marketing Project Management

Favorite part of PPC:

I love how immediate results are in this area of marketing.  Whether it's building brand awareness to a new site, launching new product offerings or promoting a sale--nothing moves faster than PPC to let consumers know about your business.

When not optimizing client programs:

I like to sew, start new renovation projects, spend time with my family, and garden.

Chelsea Tryon

Senior Account Manager

Chelsea Tryon

Senior Account Manager

Joined:

2014

Professional background:

Academic Advising, University Administration, Technical Writing

Favorite part of PPC:

I enjoy analyzing data and then making meaningful changes to improve ROI. I also enjoy the opportunity to be creative through writing and updating ad content.

When not optimizing client programs:

I like to read, cook, binge-watch the latest Netflix show, and spend time with my family.

Jennie Elser

Account Manager

Jennie Elser

Account Manager

Joined:

2019

Professional background:

Non-Profit Fundraising, Marketing, Publishing

Favorite part of PPC:

Gaining in-depth knowledge of such a specific aspect of advertising. There is so much that goes into PPC that the average person never thinks about. Working with the GTS team allows me to continue develop my PPC expertise and help clients achieve their marketing goals.

When not optimizing client programs:

I like to volunteer, travel and spend time with family and friends.

Alex Steinke

Senior PPC Associate

Alex Steinke

Senior PPC Associate

Joined:

2018

Professional background:

Advertising & Marketing

Favorite part of PPC:

This is a constantly evolving business which allows me to continue to learn and grow. In addition, I like working with a wide range of clients and learning about their unique businesses.

When not optimizing client programs:

I hang out with my husband and two dogs. We like to travel, try out new restaurants, and spend time in the Rocky Mountains.

Stephanie Young Cook

PPC Associate

Stephanie Young Cook

PPC Associate

Joined:

2019

Professional background:

Health Information Management, Medical Laboratory Science

Favorite part of PPC:

I love negating irrelevant search terms for our clients' campaigns. It's very rewarding to know that I'm helping our clients' budgets to be used in the most effective way possible.

When not optimizing client programs:

I love to cook with my son, workout at the gym, read books, play the piano, sing, and hike/bike in the fabulous mountains of Utah.

Amy Sheehan

PPC Associate

Amy Sheehan

PPC Associate

Joined:

2021

Professional background:

Over 20 years experience in advertising, digital marketing and direct marketing for a wide variety of clients in a variety of industries, including tech, healthcare, entertainment, education, engineering and design.

Favorite part of PPC:

The ability to test and track to maximize results for clients because it requires both creativity and analysis.

When not optimizing client programs:

I can be found hiking, biking, camping or swimming with my husband, daughter and dog.

Trudy Constantineau

Trudy Constantineau

PPC Associate
Trudy Constantineau

Trudy Constantineau

PPC Associate

Joined:

2021

Professional background:

Information Systems, Customer Support

Favorite part of PPC:

Anything that allows me to learn and help our clients' grow their businesses.

When not optimizing client programs:

I’m a ranch girl, so I love being outside with my family, whether boating, skiing, fly fishing, or playing games. I love to cook (especially desserts) and enjoy spending my time training my horses and chasing cows.

Want superior results?

Get the proactive account management and deep industry expertise you need to boost your company’s pay per click advertising ROI.

Let’s Talk