About Group Twenty Seven

We’re a boutique marketing agency with Google Ads as our primary focus. We combine time-tested marketing principles with cutting-edge digital strategies for superior results. Here are some of the benefits of working with us:

 

Deep PPC expertise.

Pay per click marketing is all we do, so our knowledge runs deep. Our team is obsessed with keeping on top of industry changes, and we can help you navigate those changes as well.

Big picture view.

Some PPC agencies ask for your Google Ads login and immediately start setting up campaigns. We don’t. We educate ourselves about your company and its marketing BEFORE we do a deep dive into your PPC accounts.

Customized advertising plan.

We don’t believe in cookie-cutter approaches. We design a custom advertising plan that’s based on your specific needs.

No long-term contacts.

Most of our clients stay with us for years. But you don’t have to. Take it month by month and with no long-term obligation.

Your own account manager.

Your account is supported by one or two account managers, who are, in turn, guided by a PPC director for a high level of response and expertise.

High touch.

We’re not captivated by Google automation. We make sure every client account has human eyes-on attention.

Continual optimization.

We’re never satisfied. Even when we’re hitting all our goals, we keep testing and strategizing to take results to the next level.

Proactive approach.

The real opportunities in PPC lie in being proactive, not reactive. We actively seek out strategies to get you where you want to go—and spot problems before they occur.

Early access to new tools, alphas and betas.

As a trusted agency, Google gives us early access to tools and functions in alpha and beta testing phases, giving us an advantage.

Agility.

Opportunities can arise quickly in PPC when Google Ads changes or rolls out new features. But you have to act quickly to take advantage of them. We quickly jump on opportunities as they arise.

Data-driven decision making.

Our focus is to figure out what’s driving your revenue and leads. We often use strategies that are a mix of new innovations and old school fundamentals—and we’ll pursue whatever strategies work best as supported by data.

Open communication.

We keep you abreast of what we’re doing in your account through reporting and regular meetings that are scheduled as frequently as you’d like.

Our Team

Group Twenty Seven has been delivering great results for marketing managers, directors and C-suite executives for over 10 years.

What started as a one-woman shop out of a home office in Boston has grown into a small team of dedicated PPC professionals.

We’ve seen a lot of exciting changes in the digital advertising space during that time. But our dedication to responsive service and excellent performance has never wavered.

Pauline Jakober

Founder and CEO

Pauline Jakober

Founder and CEO

Date joined:

2010

Professional Background:

Advertising, Direct Marketing, Digital Marketing

Favorite part of PPC:

Working with my team and seeing them develop into PPC experts is very exciting and rewarding. I'm obsessed with hitting refresh in Google Analytics and watching clients' revenue grow.

When not optimizing client programs:

I like to travel, paint, cook, and host friends and family.

Alyssa MacPherson

PPC Director

Alyssa MacPherson

PPC Director

Date joined:

2017

Professional Background:

Digital Marketing; Destination Marketing; Hospitality Sales & Marketing

Favorite part of PPC:

Testing new google betas; creating Data Studio reports that communicate PPC performance in real time; developing PPC strategies that are tailored to the specific needs to my clients - and seeing them generate real results!

When not optimizing client programs:

You’ll find me spending time outdoors with my kids and husband or curled up with my dog and a good book.

Ashley Bingham

Senior Account Manager

Ashley Bingham

Senior Account Manager

Date joined:

2019

Professional Background:

Paid Search Marketing, Online Marketing Consultant, Marketing Project Management

Favorite part of PPC:

I love how immediate results are in this area of marketing.  Whether it's building brand awareness to a new site, launching new product offerings or promoting a sale--nothing moves faster than PPC to let consumers know about your business.

When not optimizing client programs:

I like to sew, start new renovation projects, spend time with my family, and garden.

Chelsea Tryon

Account Manager

Chelsea Tryon

Account Manager

Date joined:

2014

Professional Background:

Academic Advising, University Administration, Technical Writing

Favorite part of PPC:

I enjoy analyzing data and then making meaningful changes to improve ROI. I also enjoy the opportunity to be creative through writing and updating ad content.

When not optimizing client programs:

I like to read, cook, binge-watch the latest Netflix show, and spend time with my family.

Alex Steinke

Senior PPC Associate

Alex Steinke

Senior PPC Associate

Date joined:

2018

Professional Background:

Advertising & Marketing

Favorite part of PPC:

This is a constantly evolving business which allows me to continue to learn and grow. In addition, I like working with a wide range of clients and learning about their unique businesses.

When not optimizing client programs:

I hang out with my husband and two dogs. We like to travel, try out new restaurants, and spend time in the Rocky Mountains.

Jennie Elser

Senior PPC Associate

Jennie Elser

Senior PPC Associate

Date joined:

2019

Professional Background:

Non-Profit Fundraising, Marketing, Publishing

Favorite part of PPC:

Gaining in-depth knowledge of such a specific aspect of advertising. There is so much that goes into PPC that the average person never thinks about. Working with the GTS team allows me to continue develop my PPC expertise and help clients achieve their marketing goals.

When not optimizing client programs:

I like to volunteer, travel and spend time with family and friends.

Linda Richards

PPC Associate

Linda Richards

PPC Associate

Date joined:

2020

Professional Background:

Nine years of high-end photography detailing with Photoshop CC.

Favorite part of PPC:

Learning new tech & being part of a professional team.

When not optimizing client programs:

I like to read non-fiction specific to psychology and self-improvement, sketch art, take walks, camp and boat with my family.

 

Stephanie Young Cook

PPC Associate

Stephanie Young Cook

PPC Associate

Date joined:

2019

Professional Background:

Health Information Management, Medical Laboratory Science

Favorite part of PPC:

I love negating irrelevant search terms for our clients' campaigns. It's very rewarding to know that I'm helping our clients' budgets to be used in the most effective way possible.

When not optimizing client programs:

I love to cook with my son, workout at the gym, read books, play the piano, sing, and hike/bike in the fabulous mountains of Utah.

Want superior results?

Get the proactive account management and deep industry expertise you need to boost your company’s pay per click advertising ROI.

Let’s Talk